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GETTING STARTED

VirtualU uses software for online reputation management, social media monitoring, social media management and team collaboration. All you need to start using it is choose your plan, sign up in a few seconds and launch your first online search!

So let’s go:

• Sign up as you enter your email address and choose your username and password at http://virtualu.rankur.com

VirtualU Sign-In

• Follow the steps for a saved search

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Step 1: Choose type of search – define the type of search and click on Next

Step 2: Keywords – include the words which will be used for the search and click on Next

Step 3: Filters (optional) – select sources, choose countries, languages or exclude some websites or Twitter profiles from the sources. Use as few filters as possible to avoid overrestriction of search results.

• Click Finish and VirtualU will load your data in a few minutes.

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Now click on the saved search and explore the list of mentions, dashboard, topics, reports and more!

How to design your Dashboard:

Design your own dashboards to compare the performance of your brand, products and campaigns via the ‘Dashboards’ menu.

You can choose what type of information to be shown on your social Dashboard (Timeline, Geography Analysis, Sentiment Analysis, Age group Analysis and more).

VirtualU-Monitoring-Dashboard

To customize your Dashboard:

  • Click on Add Widget and choose it. If  you want, you can change the placement and size of the widget by dragging its title bar or its corners.
  • For additional dashboards, click on Add Dashboard

Every widget has the following features in the menu bar:

  • Name of the saved search
  • Setup
  • Minimize icon
  • Close icon
  • Download icon (not present on all widgets)

You can place widgets for multiple saved searches side by side on one Dashboard. This is a good way to compare indicators of two or more saved searches at the same time.

VirtualU-Privacy-Monitoring-Dashboard

You can place widgets for multiple saved searches side by side on one Dashboard. This is a good way to compare indicators of two or more saved searches at the same time.

VirtualU-Private-Data-Monitoring-Dashboard2

For using this option:

  • Go to Add Widget and choose a widget from the drop down menu
  • Click on Setup on the menu bar of the widget
  • Select a period
  • Enter a name and choose a saved search or a folder
  • Click on Save

VirtualU-Data-Monitoring-Dashboard3

For your convenience there is an option to present the dashboard on full screen. Just put your browser window on an external monitor and click on TV Mode.

VirtualU-Reputation-Monitoring-Dashboard4

• Follow the steps for a saved search

VirtualU-Monitoring-Saved-Search1

 

 

 

 

 

 

 

Step 1: Choose type of search – define the type of search and click on Next

Step 2: Keywords – include the words which will be used for the search and click on Next

Step 3: Filters (optional) – select sources, choose countries, languages or exclude some websites or Twitter profiles from the sources. Use as few filters as possible to avoid overrestriction of search results.

• Click Finish and VirtualU will load your data in a few minutes.

VirtualU-Monitoring-Saved-Search2

Now click on the saved search and explore the list of mentions, dashboard, topics, reports and more!

How to group Saved Searches:

By using folders, you can group the result of particular saved searches in one single feed. This might be helpful when the subject of your search can be referenced by various keywords. For example one could be talking about ‘the mayor of London’, as well as using a personal name. Folders let you combine different searches in one. Here is how to group searches in a folder:

• Click Add new search or define the existing searches which you would like to group together.
Before preparing the grouping you need to have all single searches available.

VirtualU-Reputation-Monitoring-Grouped-Searches

•Click Add folder and name the folder you would like to create.

• Place the searches in the folder through “drag&drop”. Put the cursor on a search. Drag the search to the folder and then drop it there.

VirtualU-Reputation-Monitoring-Grouped-Searches-New-Folder2

How to set iAlerts:

iAlerts are essential for online reputation management. On the iAlerts page of VirtualU you can set up what types of notification to receive by email. Choose one or more of the following options:

  • new mentions by important sources – you will receive an email every time when there is a new mention in important for you sources (blogs, news, Twitter, etc.)
  • new negative mentions – you will receive an email every time when there is a negative mention
  • the number of mentions increase irregularly – you will receive an email when there is an unusual increase in the number of mentions. This could be an indicator that something untypical is happening at the moment.
  • new online reviews are published – you will receive an email when there is a new publication in review sites

VirtualU-Reputation-Monitoring-iAlerts

In the Send email to section you should define the email address where you will receive notifications. If you want to include other email addresses (for example, email addresses of your colleagues), you should use a comma or a semicolon for separation.

In addition, you can filter the notifications by importance of sources (such as high, medium, low). The higher the importance, the less the number of notifications received.

How to discover trending topics on Social Media and the Web:

Reveal the most discussed topics about your saved search in one place.

In the ‘Topics’ section you can find out the trending topics connected with your saved search, for the selected period.The topic’s word cloud picks up the most discussed subjects around your target keywords and measures their trend and sentiment.

Up/ down arrow shows a positive/negative trend.

Font size shows volume and frequency of mentions of the subject.

VirtualU-Reputation-Monitoring-Trending-Topics

How to use Social Media Monitoring reports:

In ‘Reports’ section you can download the reports for your saved searches in various formats. The following types of reports are available:

  • Mentions Export – this report contains all mentions and demographics data of your saved search for the selected period
  • Sentiment analysis – this report contains all sentiments by date for the selected period
  • Twitter topics – this report includes top topics of your saved search on Twitter for the selected period
  • Mentions by media category – the report groups the mentions of your saved search by online media category for the selected period
  • Mentions by source – the report contains the mentions of your saved search grouped by date and media category

VirtualU-Reputation-Monitoring-Reports

To download a report:

  • Go to the type of report you want to download
  • Click on the desired format of the report

How to schedule your posts on Social Media:

You can use VirtualU to create and schedule social media posts.

In the ‘Engage’ section you can prepare and schedule your posts on Facebook or Twitter:

  • Go to the Calendar section and choose a date for your post by clicking on it

VirtualU-Reputation-Monitoring-Schedule-Social-Media-Posts

  • Click on Add to choose a profile on Facebook or Twitter
  • Write your post in the message section
  • Choose a status for your post – approved, proposal, declined
  • Schedule the time of publication of your post
  • Upload an image (optional)
  • Click on Save

VirtualU-Social-Media-Monitoring-Schedule-Write-Posts

How to scan RSS feeds and Facebook:

You can enter RSS URLs and Facebook pages which will be scanned regularly as posts will feed your saved searches. Here is how to do that in VirtualU:

  • Go to Settings/Custom Feeds
  • Choose a section (RSS feeds and/or Facebook pages)
  • Type or paste RSS feed URLs and/or Facebook page URLs – one by line
  • Click on Save

VirtualU-Monitoring-How to scan RSS feeds and Facebook pages

Social Media Listening: How to build effective searches

VirtualU Social Media Listening

It’s a well known fact that social media monitoring is not an easy task. There are millions of blogs, news sites and Social Media channels (like Facebook, Twitter, Google+, Instagram, …) that have billions of posts daily. Most brands are mentioned every day. The problem is that interesting mentions are not visible. Irrelevant mentions do not bring any benefit to businesses.

Building an excellent saved search (or a query) could help you get rid of this problem and reduce stress. Using Boolean expressions will make interesting mentions more visible.

 Reasons why you need to build a good saved search

Simple queries offer thousands of results. The problem is that they do not offer relevant results. Google’s ranking algorithm draws attention to the top ten results.

Now let’s suppose that you want to find reviews of the best headphones. Run a short search on Google for the best headphones and you will notice that this search engine finds over 100m web pages and shows you the links to the most relevant ones. Only a few of the ten most relevant websites are interesting.

The question is: what happens with the other 100m web pages? Is their content related to the best headphones? For starters, “100m web pages” sounds a little bit weird. If we were to look more closely at some of the results (those that are not included among the top ten), we’d find that Google included pages of whose content is only related to “headphones” and other results that are not relevant. It’s obvious that these results do not appear on the first page. Google is intelligent enough to rank those pages that include the terms “best headphones” before any pages that include only one term.

Social media monitoring is all about looking and analyzing all the relevant and important pages about a brand or а topic. This is the reason why if you want to succeed you need to be more precise and write a good but more complex search. It usually contains Boolean operators like “AND”, “OR”, “NOT” and more.

Do you know what Boolean operators are?

For starters, understanding the role of these operators can be a little bit tricky. We’ll try to explain what Boolean operators are and how they can help.

First, it’s important for you to know that Boolean operators provide your computer with certain criteria to use when searching web pages. “Not”, “and”, “or” and others are all Boolean operators.

Why is it so important to use Boolean operators in Social Media Marketing and Social Media Monitoring?

Social media monitoring tools allow users to use the following operators:

1) “” double quotes – exact phrase search

It’s important for you to know that this operator finds texts where the words in the quotation marks appear in the right order. Let’s suppose that you use Google to search for “apple pie”. The result consists in web pages that say “I love apple pie”. Automatically this means that all those websites that mention just “apple” or “pie” are eliminated.

2) AND or +

Using AND when running a search like apple AND pie will find texts that mention both words. For example the following text will well pass the requirement: „I love apple and plum pie”. Keep in mind that if you want to use this Boolean operator you need to use capital letters. Otherwise VirtualU considers it to be the just the word “and”.

3) OR

OR is another operator that can help you improve your search. It requires web pages to contain either of two terms. For example, if you use VirtualU to search for “apple OR pie” the result will consist in web pages that mention either Apple or Pie. Keep in mind that if you want to use this Boolean operator you need to use CAPITAL letters.

4) NOT or –

Using NOT requires web pages to not include a certain keyword. For example, “apple pie” NOT candywill provide you access to those pages that mention the phrase “apple pie” and do not mention “candy”. As with the other operators, NOT has to be capitalized.

5) Brackets

Brackets can be used by those who want to group terms together, so that Boolean operators like AND/+ and NOT/- can be applied to all the terms. For example, “apple pie” NOT (candy OR cake) will help you find those sites that mention Apple pie but exclude those that contain candy or cake.

6) ~

The „~” symbol is also known as the proximity operator in the Boolean language. This symbol can be used by those who want to find web sites where two (or even more) words appear within a few words of each other. It’s important for you to keep in mind that this operator can only be used in conjunction with „” (quotation marks) and with a number (this number indicates the maximum number of words apart they must be). Here’s a short example to help you understand the role of this symptom: “Apple pie”~3. This search will find all those web sites that mention both, Apple and Pie within 3 words of each other.

7. site:

Using this Boolean operator will allow you to restrict a search to one (or more) web sites or to exclude them from a query. For example, “Apple Pie” AND site:allrecipes.com will provide all the mentions of Apple Pie on this website. This gives you the possibility to monitor particular websites for a given set of keywords and phrases and react accordingly.

8. raw:

Most of the times, when we search web sites we ignore the punctuation. „raw:” is an operator that reinserts the needs for special characters. For example, if you use Google to search for „apple pie!” the engine will only look for „apple pie”. If you want to include the exclamation mark then you need to use raw:”apple pie!”. You may equally search for mentions of stock signs like raw:”$GOOG”

Advice on building effective saved searches

Remember, simple is always better. As long as your brand has a unique and powerful name there’s no need to use these operators. If you need a complex search you may always create few simple ones and group them in a folder. The folder will provide you with consolidated view to all results.

How to discover social media Influencers:

Want to find out top digital media influencers in your field? This is the place!

In the ‘Influencers’ section you can see a list of mentions by the most influential sources (authors) who mentioned the keywords from your saved searches.

There are two types of reports:

  • Twitter influencers report
  • Web influencers report

VirtualU Social Media Listening